Anonymous dating websites
“So the anonymity feature doesn’t change things so much for men.” Experiments of this sort could be used in a range of online-matching platforms to help understand how to improve the consumer experience – though it’s important that the experiments be done ethically, the researchers say.“Even though people are willing to pay to become anonymous in online dating sites, we find that the feature is detrimental to the average users,” says Ravi Bapna, study coauthor and a professor at the University of Minnesota.
'” The site, referred to in the study by the fictitious name of mon Cherie.com, is one of the largest online dating websites in North America.
Compared to the control group, users with anonymous browsing viewed more profiles.
They were also more likely to check out potential same-sex and interracial matches.
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